Scenario
Factor breakdown
- Market demand90/100 · weight 18%
Consistent 12-month search demand in UK and US
- Estimated margin100/100 · weight 18%
34% estimated margin at suggested retail price
- Competition72/100 · weight 12%
Crowded category; differentiation needed on packaging
- Supplier reliability92/100 · weight 14%
Verified supplier, 96% on-time across demo orders
- Delivery time80/100 · weight 10%
8–14 days to UK via consolidated air freight
- Returns & defect risk84/100 · weight 10%
Estimated 3.1% return rate for this category
- Compliance readiness95/100 · weight 10%
UKCA and CE documentation on file
- Advertising potential90/100 · weight 8%
Strong creative angles for paid social